40 Volume Creme Developer

Strength 40 Volume

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Pure Color 40 Volume Creme Developer is a Keratin and Vegetable Oil enriched, 12% Hydrogen Peroxide additive. It will create 4 levels of lift with Simply Smooth Pure Color. It can also be mixed with Pure Color Lightening Powder to create a creamy, no drip, no swell mixture for blonding effects. 

• A unique blend of Moroccan Argan Oil penetrates, moisturizes, renews and creates softness and strength while protecting hair from harmful styling heat and UV damage, providing smooth, shiny tresses.

Pure Color Creme Developer mixes in a 1:1 ratio with 10, 20, 30 and 40 Volume.

Process at room temperature for 30-45 minutes.

Be sure to always follow packaged instructions on Pure Color Hair Color Boxes.

Pure Color 40 Volume Developer and All Pure Color Professional products are designed and intended for use by beauty salon personnel ONLY. Instructions are intended for professionals and are not intended for consumers. Sale to the retail, trade, or to the consumers may expose seller to a liability under applicable law and to claims by consumers who attempt to use the product. Avoid contact with eyes. If this product makes contact with eyes, rinse immediately. Do not use to bleach eyebrows or eyelashes. Carefully follow instructions for use. Wear suitable gloves. Keep out of reach of children. For Professional Use Only.



It's not complicated... It's Simply Smooth!

Pure Color 40 Volume Developer and All Pure Color Professional products are designed and intended for use by beauty salon personnel ONLY. Instructions are intended for professionals and are not intended for consumers. Sale to the retail, trade, or to the consumers may expose seller to a liability under applicable law and to claims by consumers who attempt to use the product. Avoid contact with eyes. If this product makes contact with eyes, rinse immediately. Do not use to bleach eyebrows or eyelashes. Carefully follow instructions for use. Wear suitable gloves. Keep out of reach of children. For Professional Use Only.

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Love your hair    beauty without boundaries    Non Demographic    Feel like yourself    American Culture Brands