Pure Color Hair Color
Simple. Safe. Superior.
This color system is infused with the finest plant keratin, vegetable collagen and purest dye molecules available today. Our anti-aging keratin-pigmentation science provides target colors that do not fade. Pure Color has a 90% botanical base using extracts like guar bean, rice, marigolds, violets, lilacs, zucchini, eggplant and vegetable oils. These extracts help provide maximum keratin infusion and structure to the hair fibers.