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POWERED BY FLOWERS

pure color

90% Botanical Based, Keratin & Collagen Infused Hair Coloring System

Where sustainability meets innovation, revolutionizing the way you color hair

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BOTANICALLY BLENDED

KERATIN & COLLAGEN INFUSED

SULFATE & SODIUM CHLORIDE FREE

SIMPLE SMOOTHING FOR ALL HAIR TYPES

• 90% botanically based • zucchini • eggplant • rice • marigolds • violets • lilacs • guar beans • vegetable oil • keratin infused hair color • double pigmented • pure oxidative hair color • vegetable oil & collagen infused • anti-fade keratin pigmentation science • converts to demi-permanent color • fragrance free • 3.38 oz-100ml tube size • ONLY 60 tubes for easy inventory space storage • full color menu to produce endless color creations!

HAIR COLOR
DEVELOPERS & ACTIVATORS
LIGHTENER
ACCESSORIES

A revolutionary way to color hair!

SIMPLE. SAFE. SUPERIOR.

The Pure Color System is infused with the finest plant, keratin, vegetable collagen & the purest, botanically derived dye molecules.

Formulated with anti-aging keratin-pigmentation, this innovative science based system provides target colors that do not fade! Pure Color contains a 90% botanical base using extracts like guar bean, rice, marigolds, violets, lilacs, zucchini, eggplant & vegetable oils. These extracts help provide maximum keratin infusion & structure to hair fibers.

FLEXIBLE. ECONOMICAL. GREEN.

Pure Color is comprised of ONLY 60 tubes, however our Color menu provides over 100 shades, which can be customized through the Pure Color Formalizer! Each tube is 100 ml.,which provides 200 ml of working material This will:

  • Lower a salons inventory
  • Lower waste to the environment
  • & most of all, provide the latest in botanical keratin technology! 

DOUBLE PIGMENTED

Enjoy richer shades, deeper penetration and longerlasting vibrant tones through our innovative keratin technology that deposits a double dye load of color deep into the hair shaft & then seals the cuticle.

color by numbers

Create over a 100 color shades with our easy to use Formulizer guide. This clear reference menu & simplified numbering system helps you achieve new levels of artistry for your clients.

CREATIVE COLOR

All the colors of nature create your new palate, empowering you with new freedoms of expression.

Our 90% Botanical Base is real Flower Power.

PURE COLOR EDUCATION

Download our Product Knowledge Guide or Purchase Your Very Own Color Book!

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