Pure Color
Color creatively, by numbers!
The Pure Color System gives you all the colors of nature in your hands for endless possibilities! Create over 100 shades with our easy Formulizer Guide. This clear reference menu and simplified numbering system helps you achieve new levels of artistry for your clients. All the colors of nature create your new palate, empowering you with the new freedoms of expression. Our 90% botanical base is real Flower Power!
Double pigment in every shade!
Keratin double dye load will result in durability, deeper penetration and longer lasting vibrant tones through our innovative keratin technology that deposits a double dye load of color deep into the hair shaft and then seals the cuticle.
Flexible. Economical. Green.
There are 60 tubes in the Pure Color System, however the color menu provides over 100 shades that you can customize through the Pure Color Formulizer. The tube size is 100 mL which provides 200 mL of working material in every tube. This will lower salons inventory, lower waste to the environment and most of all, provide the latest in botanical keratin technology!
Fun Fact:
Permanent colors can be converted to demi-permanent using our own color additive called Dye-Lute Demi Activator!