Simple. Safe. Superior.

The Pure Color System is infused with the finest plant, keratin, vegetable collagen & the purest, botanically derived dye molecules.

Formulated with anti-aging keratin-pigmentation, this innovative science-based system provides target colors that do not fade! Pure Color contains a 90% botanical base using extracts like guar bean, rice, marigolds, violets, lilacs, zucchini, eggplant & vegetable oils. These extracts help provide maximum keratin infusion & structure to hair fibers.

...Now that's some real flower power!

Pure Color Menu

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