Dye-lute Pure Color Creme Developer

• Dye-lute achieves demi-permanent formulations with Pure Color, EXCEPT when used with Accents, Ruby X-treme, or Ultra Blonde series.

• Color Balancing - When bringing Pure Color through the ends of the hair, use Dye-lute in your formula for the least disturbances to the cuticle and keratin levels of the hair.

• Toning - When creating a toner on pre-lightened hair, use Dye-lute in your formula for translucent results.

• Create a demi-glazing result with shine and a "hint of tint" by mixing Dye-lute in equal parts with the selected shade, then process 5-20 minutes, while NEVER using a heat source.

Pure Color Dye-lute mixes in a 1:1 ratio with 10, 20, 30 and 40 Volume.

Process at room temperature for 20-20 minutes.

Be sure to always follow packaged instructions on Pure Color Hair Color Boxes.

Pure Color Dye-Lute Developer and All Pure Color Professional products are designed and intended for use by beauty salon personnel ONLY. Instructions are intended for professionals and are not intended for consumers. Sale to the retail, trade, or to the consumers may expose seller to a liability under applicable law and to claims by consumers who attempt to use the product. Avoid contact with eyes. If this product makes contact with eyes, rinse immediately. Do not use to bleach eyebrows or eyelashes. Carefully follow instructions for use. Wear suitable gloves. Keep out of reach of children. For Professional Use Only.

Pure Color Dye-lute Developer and All Pure Color Professional products are designed and intended for use by beauty salon personnel ONLY. Instructions are intended for professionals and are not intended for consumers. Sale to the retail, trade, or to the consumers may expose seller to a liability under applicable law and to claims by consumers who attempt to use the product. Avoid contact with eyes. If this product makes contact with eyes, rinse immediately. Do not use to bleach eyebrows or eyelashes. Carefully follow instructions for use. Wear suitable gloves. Keep out of reach of children.

For Professional Use Only.