Introducing THE NEW
ACB PRO SITE
Please create a new account to shop our exclusive
pro-only wholesale experience!
Smooth hair made Simple
Infused with Keratin & Collagen for Advanced Nourishment & Repair
THE BEST OF OUR BRANDS
The look salon
WORLD CLASS SERVICE IN AN ELEGANT SETTING
When you visit The Look Spa Salon, you enter a world of design, rejuvenation, creativity & passion. You also enter the birthplace of American Culture Brands, where owners Louis & Doreen Guarneri developed & brought to market the finest hair care & cosmetic products with outstanding performance that are enjoyed by hairdressers & clients worldwide.
Where It all started
American Culture is a hairdresser owned family beauty business founded by husband and wife Louis & Doreen Guarneri. Louis & Doreen grew up, together, in the beauty industry & have multifaceted experience from distribution, education, platform artistry, salon ownership, & manufacturing.
Their personal goal was to introduce a brand that would excite hairdressers & elevate their craft, while spanning generations & uniting all cultures.
Love your hair beauty without boundaries Non-Demographic Feel like yourself American Culture Brands