Q: Is this a permanent straightener?
A: No, this makes hair straight for approximately 12 to 16 hours.
Q: How does this differ from a thermal (Japanese) straightener?
A: There is no thio or lye contained in this product. There is no risk of chemical damage to the hair caused by harsh chemicals.
Q: Does this product contain Formaldehyde?
A: No! This is formaldehyde free.
Q: How much product will I need per application?
A: Approximately 2oz., less i more with Simply Straight
Q: How long will the Simply Straight process take?
A: The process will take between 1 hour to 3 hours on the density and length of the hair.
Q: Does the Simply Straight Treatment require a touch up application?
A: No. The new application will be applied onto the entire hair shaft.
Q: If I overlap the previously processed hair, will there be breakage?
A: No. This is a Natural Keratin based product and will only enhance the condition of the hair.
Q: Who can I use the Simply Straight Treatment on?
A: Anyone who desires a Keratin conditioning treatment for repair.
Q: What type of hair could I use the Simply Straight Treatment on?
A: Simply Straight can be used on all hair types. The directions will vary depending on the condition of the hair.
Q: Can I still provide a color or highlight service to clients with this treatment?
A: Yes! In fact, you can do both services the same day. Use the Simply Straight treatment following your color service.
Q: If I have previously color treated hair, can I have the Simply Straight Treatment done?
A: Yes
Q: How soon can you shampoo or wet the hair?
A: Clients must wait 4 days.
Q: Can my client clip or pull their hair back?
A: No. They must wait 4 days.
Q: How often can my client have the Simply Straight Treatment done?
A: As often as every 4 weeks if desired.